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Looking for a newsletter plugin for WordPress? There are a number of good reasons why it's better to use external email marketing software to send your newsletter.
A newsletter plugin for WordPress has its advantages at first glance: It's free or available for a one-off fee, customized for WordPress and you can send any number of emails.
But is that really the case?
You have probably already noticed it yourself: the faster your website loads, the more pleasant it is for your customers to use your website. This is especially true for online stores, where every visitor clicks on a large number of products.
A faster website not only means more convenience, but also more visitors. Search engines like Google constantly measure the loading times of your site. The faster it loads, the more likely it is to land at the top of the search results.
Every WordPress plugin that you install on your website makes your website slower. And not only that: every plugin is basically also a threat to the security of your site. That's why you need to install updates regularly.
But that's not all.
If you send a newsletter, a plugin will handle the dispatch on the same server on which your website or store is installed. Even if sending a single email may be quick, things look very different when sending 1,000, 5,000 or 10,000 emails. It may well happen that your server is significantly slower than usual during the sending process.
This is generally the moment when a particularly large number of visitors come to your homepage. Experience shows that many people will visit your website as soon as they receive your newsletter. At this point, however, a newsletter plugin for WordPress is still busy sending out newsletters. So people receive your newsletter, click on your site and - wait! And now of all times!
A newsletter plugin for WordPress that allows you to send as many emails as you like is of little use if sending them overloads your server.
May I suggest an alternative?
It's called mynewsletter.rocks and is an ingenious, easy-to-use email marketing app for small businesses.
mynewsletter.rocks has an ultra-fast interface and a drag & drop editor that is specially designed for creating email newsletters. A special responsive mode ensures that it looks good on all devices - whether someone is reading your newsletter on an iPhone, iPad or an office computer with Microsoft Outlook.
There is also a free editor with which you can create any number of HTML forms for your website. This makes it easy for visitors to your website to sign up for the newsletter.
Unlike most other solutions, no advertising is shown here, and you can customize the forms exactly to your needs. Of course, all GDPR requirements are taken into account.
If you run a WooCommerce store, you can also import all customers into mynewsletter.rocks with just a few clicks.
mynewsletter.rocks is not part of a giant corporation, but is a small, friendly, owner-operated start-up from Lehrte near Hanover. If you have any questions, you don't end up in an Indian call center, but usually talk to the founder, who really knows his stuff and puts his heart and soul into it.
Free newsletter plugins for WordPress usually have a limited scope and display advertising. For features that are actually a matter of course, such as click/view tracking, you usually have to buy the module. And if you buy it, the license is usually only valid for one year.
For a similar price to a good plugin, you can use mynewsletter.rocks for a whole year.
There is also a free, currently ad-free trial version that you can use for as long as you like.
Just take a look at it.
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