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What is a whitelist?
A whitelist is a list of trusted email senders who bypass spam filters to ensure that their messages are delivered directly
What is a blacklist?
Blacklist: A list of email addresses or IPs that are considered unsafe. Blocks spam and harmful content in email traffic.
What is a spam filter?
A spam filter is a tool designed to separate unwanted emails, known as spam, from the useful emails in your inbox. Spam filters analyze incoming emails and use various criteria to determine whether a message should be classified as spam. These criteria can include keywords, sender addresses, certain patterns
What is spam?
Spam is unsolicited mass e-mails, often with advertising or fraudulent content.
What is a subject line?
The subject line is the short text that is displayed in the recipient's inbox before the actual email is opened. It is often the decisive factor in whether a message is read. A well-worded subject line arouses the reader's interest and motivates them to open the email. In email marketing
What is email marketing?
Email marketing is an effective tool for direct customer communication. Find out how you can increase customer loyalty and sales with personalized emails.
What is a newsletter?
Newsletters are an effective tool in email marketing that helps companies to communicate directly with their target group and strengthen customer loyalty
What is SMTP?
SMTP, which stands for Simple Mail Transfer Protocol, is an essential protocol for sending e-mails on the Internet. It ensures that messages are transferred reliably from one server to another. SMTP is particularly important in email marketing as it ensures that campaign emails reach their recipients safely and on time. Thanks to its reliability and flexibility, SMTP forms the backbone of digital communication and plays a central role in the delivery and security of emails.
What is the shipping reputation?
Sending reputation (also known as sender reputation) is a crucial factor in email marketing that significantly influences whether emails end up in the recipient's inbox or disappear into the spam folder. It reflects the reputation of an email sender and is used by Internet Service Providers (ISPs) and email clients such as Gmail, Outlook and Yahoo as a basis to determine
