Email marketing glossary

Symbol image for an e-mail whitelist
Email marketing glossary
Johannes Vorwerk

What is a whitelist?

A whitelist is a list of trusted email senders who bypass spam filters to ensure that their messages are delivered directly

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Symbol image for an e-mail blacklist
Email marketing glossary
Johannes Vorwerk

What is a blacklist?

Blacklist: A list of email addresses or IPs that are considered unsafe. Blocks spam and harmful content in email traffic.

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Symbol image for spam filter
Email marketing glossary
Johannes Vorwerk

What is a spam filter?

A spam filter is a tool designed to separate unwanted emails, known as spam, from the useful emails in your inbox.

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Symbolic image for the word spam
Email marketing glossary
Johannes Vorwerk

What is spam?

Spam is unsolicited mass e-mails, often with advertising or fraudulent content.

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Symbol image e-mail subject line
Email marketing glossary
Johannes Vorwerk

What is a subject line?

The subject line is the short text that is displayed in the recipient's inbox before the actual email is opened. It is often the decisive factor

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E-mail marketing symbol image
Email marketing glossary
Johannes Vorwerk

What is email marketing?

Email marketing is an effective tool for direct customer communication. Find out how you can increase customer loyalty and sales with personalized emails.

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Newsletter symbol image
Email marketing glossary
Johannes Vorwerk

What is a newsletter?

Newsletters are an effective tool in email marketing that helps companies to communicate directly with their target group and strengthen customer loyalty

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Symbol image for the SMTP protocol
Email marketing glossary
Johannes Vorwerk

What is SMTP?

SMTP, which stands for Simple Mail Transfer Protocol, is an essential protocol for sending e-mails on the Internet. It ensures that messages are reliably

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Example for the shipping reputation of Senderscore
Email marketing glossary
Johannes Vorwerk

What is the shipping reputation?

Sending reputation (also known as sender reputation) is a decisive factor in email marketing that has a significant influence on whether emails end up in the recipient's inbox or in the spam folder

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Unsubscribe button
Email marketing glossary
Johannes Vorwerk

What is the unsubscribe rate?

The unsubscribe rate is an important indicator in email marketing that measures the number of recipients who unsubscribe from your email list. A high

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